Industry Marketing Experience
What do we talk about when we talk about Digital Strategy?
Unlike old-fashion marketing when bluster and spin sold the product, the new paradigm of digital is a numbers game and it’s important that every business knows what metrics matter most.
Every Digital Strategy I create starts with the numbers that mean the most to your business. Your Key Business Indicators (KPIs) guide us through a plan that allows us to establish, monitor and optimize a digital marketing approach that seeks to locate and speak to your customers where and when it’s most relevant.
Using innovative online tools, our goal is engage customers and drive interest in your products and services. The result is measurable and meaningful, allowing you to feel confident that your return on investment is worth the energy you put into your marketing efforts.
Having years of experience guiding major brands in Calgary and across Western Canada, it’s my goal to offer you a customized Digital Strategy that can be easily conveyed to your stakeholders and backed up by solid research and data.
I offer specialized experience in the following industries:
- Post Secondary Education
- eBay and eCommerce